CASE STUDIES & PORTFOLIO

 
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SHOW PRODUCTION + VIDEO MARKETING + ORGANIC SOCIAL MEDIA = MORE CLIENTS FOR NORRED LAW

 

Warren gives his testimony about what it’s been like working with the team at Blue Knight Agency. Here’s a hint: He’s a fan of our work and how it’s helped his business and personal brand.

 

     Blue Knight Agency conceptualized and produces a weekly internet series, The White Hat Law Show with Warren Norred and Friends. The show features attorney Warren Norred dishing with a rotating panel of "who's who" in North Texas politics about trending topics from a legal perspective. BKA created the show's logo, online presence and all online distribution. We grew the show from concept to weekly internet series with 1300+ online followers in 10 months. 
     Warren and his team were so pleased with the quality of the content we crafted for them, they asked us to produce a video ad series for their firm Norred Law. 

 

On this episode of The White Hat Law Show, Warren sits down with Senators Konnie Burton and Kelly Hancock to discuss the Texas budget. December 2017

 
 
 
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VIDEO PRODUCTION + VIDEO MARKETING = MORE SUBSCRIBERS FOR THE FORT WORTH WEEKLY

 

The Fort Worth Weekly utilizes Blue Knight Agency’s video marketing services to facilitate killer marketing videos for their partners and clients.

 

Blue Knight Agency is proud of the projects we've worked on for The Fort Worth Weekly, the weekly alternative newspaper for 16th largest city in the U.S. Aside from recapping events for the 'Weekly, they also hired us to produce marketing videos for one of their top partners, Blue Zones Project. Our videos were seen by thousands and heartily approved of by ownership at the restaurants Great Harvest Bread Co., Clean Juice and Market Square. 

 

BKA specializes in event recap videos. One of our favorite gigs was recapping the 2017 Fort Worth Weekly Music Awards Festival.

 
 
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VIDEO MARKETING + ORGANIC SOCIAL MEDIA MARKETING = MORE DIRECT SALES FOR BUFFALO WOOL CO.

 

“About Us” style video created for Buffalo Wool’s social media, website and YouTube.com channels. We cut 15 “snippets” from these long videos each month to post on Facebook.

 

Buffalo Wool Co. and Blue Knight go together like PB&J. Their products need to be seen and their online audience needs to be kept engaged. Their finished products require top quality product photography. We do all of these things for owners, Ron and T. and are we're seeing great results, furthering Buffalo Wool Co.'s reputation as the world leader in producing the finest Buffalo Wool as well as bolstering their conservation efforts. 

 
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BKA's downtown Fort Worth studio is equipped with studio lighting, great quality gear, green screens and props or set pieces ready to shoot video or photos. Buffalo Wool Co. utilizes our product photography and green screen studio. 

 
 
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EVENT PROMOTION + GRAPHICS = MORE CUSTOMERS FOR HYENA'S COMEDY CLUB

 
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     Blue Knight Agency's partners go back almost a decade with Hyena's Comedy Club. They've been everything there from cocktail waitress to ownership partners. Over the years Blue Knight Agency's Jamie Knight and Bryan Blue have promoted concerts and events grossing hundreds of thousands of dollars in revenue. 
     Blue Knight Agency currently served as Hyena's graphics designers for their event posters that are displayed on digital screens throughout Sundance Square in downtown Fort Worth. In 2014, Bryan and Jamie were the head promoters at Hyena's music venue, Queen City Music Hall. During this time BKA booked and promoted events with Lisa Marie Presley, Los Lonely Boys, Luke Wade, Kinky Friedman, Skid Row and many more. 
      Hyena's being one of BKA's longest-standing clients makes us a frequent vendor of theirs wether they are looking for assistance with marketing, events or photography. The photo in the banner above features national comedians Christopher "Kid" Reid, Steve Hirst and Butch Lord, oh and Bryan's face is squished in there too. 

 
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BRANDING + TRADE SHOW SUPPORT + VIDEOS, PHOTOGRAPHY & GRAPHICS = MORE ACCOUNTS FOR MICALLEF CIGARS

 

BKA is incredible at trade show support. Since we're naturals with sales and people, having us actively work in the booth at the IPCPR Cigar Trade Show in Las Vegas resulted in over 40 new accounts and 250 leads from our efforts alone. 

Video commercials online are vital to spreading the word about a new brand. Blue Knight Agency wrote and fully produced this e-commercial for Micallef Cigars featuring a voiceover from Hollywood icon, Mr. Keith David. 

 

    Micallef Cigars needed to make a big splash in their first year. Enter Blue Knight Agency. We traveled to the International Premium Cigar and Pipe Retailers trade show in Las Vegas during the Summer of 2017. Our goal was to provide support in the form of video production, sales and booth display design. 
    Once we returned home from the trade show, the online campaign started. We conceptualized creative campaigns to generate engagement with Micallef's online audience. Our favorite was the "Reminisce with Micallef" campaign featuring items that are a blast from the past alongside a Micallef Cigar. This was a huge hit on Micallef's facebook and instagram with people excited to reflect on their own memories and channel the positive energy of that moment into a positive feeling about Micallef Cigars. We created custom graphics, a website and several notable print ads for Micallef Cigars. 

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BKA conceptualized, shot and created full on shoots for print ads in Cigar Aficionado ® and Cigar and Spirits Magazine ®. 

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German infographic created by BKA for sales support featuring the entire Micallef line. 

 
 
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EVENT PRODUCTION + ONLINE BRANDING + PR + VIDEO MARKETING = MORE FUNDS RAISED FOR HOMELESS TEENS

 

Promotional video created by BKA to advertise the event online thus selling tickets and sponsorships. 

 

Blue Knight Agency's Jamie Knight teams up with Baseball Hall of Fame Announcer Eric Nadel of The Texas Rangers each January to produce a benefit convert for Focus on Teens. FOT is a North Texas charity that provides support for homeless teens in the Dallas and Fort Worth Independent School Systems. Blue Knight is instrumental to the Fort Worth events each year in booking the venue, assisting Eric in booking the performers and promoting the event. We've also contributed in-kind donations as well as assisted the FOT team in obtaining sponsorships through creation of a "sponsor deck" and networking to get it into the right hands. The combined revenue generated for Focus on Teens' first two Fort Worth benefits was over $100,000.  

 
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Click to preview the sponsor deck created by BKA used to court and sign up sponsor partners for the event. Sponsorships in 2018 made up for 55% of the benefits profit. 

 

 
 
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PAID MEDIA + VIDEO PRODUCTION + ONLINE BRANDING = MORE CLIENTS FOR EGA

 

Blue Knight Agency creates personalized videos of each of EGA's major construction projects to give potential new clients a feel of what it's like to hire them for a project. 

 

     Blue Knight Agency rocks the video marketing, paid media, website and social media marketing for EGA on Facebook and LinkedIn. Our paid media campaigns on have generated enough quality leads that EGA was able to close on construction projects offering a 250% return on their marketing dollars spent with BKA. 
     BKA is currently developing an extensive LinkedIn strategy to connect EGA's owner Lynn to as many business owners, franchisees, and fellow sub-contractors (in different fields) as possible.  

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A sample BKA "Lead Generation" Ad. With our expert custom audience targeting and budget management, you can see spectucular results like EGA. 

 
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WEB SERIES CREATION, WEB DESIGN, EVENT COVERAGE/PROMOTION

AIDS OUTREACH CENTER

 
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SHOW PRODUCTION + VIDEO CONTENT + WEB DESIGN = MORE DONORS FOR AOC

 

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UX DESIGN AOC.ORG, 2017

BKA is honored to work with the AIds Outreach Center in Fort Worth, TX. For AOC, we conceptualized and created an entire web series called 'Positive Talk with AOC'. This informative web series was created to educate a younger demographic about the current state of HIV research and the importance of being tested. In addition to our video work for AOC, we built out a completely renovated website with full width video backgrounds and interactive forms encouraging people to get involved.